Maximising Traffic to your Web Presence - Search Engine Optimisation

Summary: 

Having a web presence is a very important part of any modern day business as more and more people go online to find, research and buy products and services.  However, there are millions and millions of business websites so to maximise the traffic to your web presence you need to make sure your web presence ranks well when people are searching for your type of product/service through search engines such as Google and Bing.  This is achieved through various search engine optimisation (SEO) techniques and activities.  This course will help ensure that your web presence is easily found online through SEO and other techniques.

On completion of this topic, you will have gained an increased understanding of:

  • how your web presence needs to be set up to ensure good SEO
  • what SEO activities needs to be undertaken to maximise traffic to your web presence
  • other key considerations for managing and measuring your SEO activities

The duration of this topic is: 1 hour

Author: North Coast TAFE

Enrolment duration: 364 days
Cost: 45(AUD)

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