Pricing is a critical marketing decision. The price you set for your goods and services is a key determinant in the final profit (or loss) that your business will make. Get the low-down on how to set a realistic but profitable price.

On completion of this topic, you will have gained an increased understanding of:

• What pricing is
• What profit is
• The elements of a cost structure
• How to determine the break-even profit
• How profit differs from cash flow

The duration of this topic is: 1 hour

Author: Debbie Kennington